Digital Marketing – Send the right message, to the right audience, at just the right time

Consumers live in a world of infinite options, but have limited time and patience, so reaching them where they are (on their device of choice) and when they are )at the time they’re ready to purchase) is challenging.

Oregonian Marketing Solutions employs sophisticated audience targeting strategies, using proprietary and leading third-party data, to identify and reach your target consumer segments at each stage of the customer journey.

Tablet graphic. Digital marketing services Oregonian Media Group.

Targeted Advertising

Audience targeting is the science of using consumer internet usage data to pinpoint potential customers on desktop computers and mobile devices. Instead of simply reaching as many people as possible, targeted online campaigns allow you to reach as many of the right people as possible.

How Do We Do It?

Every day, our readers leave behind millions of points of data: where they live, the type of content they read, the stories they share, and the ads they click. We analyze that mountain of data to identify different consumers with precision. Then we match them to the unique characteristics that define your perfect customers and target your ad to them when they’re researching a product or are ready to buy. It’s a little bit art and a lot of science. It’s also proven to work day after day for businesses across markets and industries.

Types of Audience Targeting

Geographic

Find customers that are most likely to go to your business by reaching people in a specific geographic location through targeting by country, state, city, DMA, or ZIP code.

Contextual

Find customers that are most likely to go to your business by reaching people in a specific geographic location through targeting by country, state, city, DMA, or ZIP code.

Behavioral

Find customers that are most likely to go to your business by reaching people in a specific geographic location through targeting by country, state, city, DMA, or ZIP code.

Re-Messaging

Find customers that are most likely to go to your business by reaching people in a specific geographic location through targeting by country, state, city, DMA, or ZIP code.

Our Audience Targeting Strategies

Geographic

We reach consumers who are most likely to visit your business by targeting audiences within specific geographic parameters including country, state, city, DMA or ZIP code.

Contextual

We reach consumers who are most likely to become your customers by targeting them based on the news content they seek on OregonLive.com, and on our extended national network of news and information websites.

Behavioral

We reach consumers who are most likely to become your customers by targeting your message based on their demonstrated interest and intent to buy your products and services, or those of direct competitors.

Re-Messaging

We identify and build on consumers’ familiarity with your brand by targeting those who have already visited your website, OregonLive.com or other websites in our national network.

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