Strategic Marketing Solutions Using The Latest Technology
As the No. 1 local news source in Oregon and Southwest Washington, we’re part of one of the largest media companies in the United States. Our scale enables us to develop and deploy some of the most technologically advanced marketing resources attainable. Our family of companies includes:
- Advance Local – Our parent company is a leading print and digital publisher of news and information, reaching more than 50 million people throughout the U.S. each month.
- Conde Nast – Publisher of flagship lifestyle brands including The New Yorker, Vanity Fair, Vogue, GQ and many more, with total reach of more than 120 million consumers monthly across its industry-leading print, digital and video platforms.
- American City Business Journals, The largest publisher of metropolitan business newsweeklies, reaching 3.6 million professionals weekly throughout the U.S.
Growing Oregon Businesses With Ground Breaking Marketing Technology
As powerful as our own media channels are, our affiliations with the world’s leading marketing technology companies equip us to expertly provide numerous groundbreaking marketing solutions for our advertisers. These include:
- Premier Google Partner – A distinction we’ve earned by providing clients the highest level of expertise in AdWords and Analytics targeting and buying strategies; campaign execution and optimization; and performance.
- Acxiom – This audience identity resolution technology enables us to help advertisers gain a single view of each customer and connect seamlessly with them across multiple channels: digital, display, programmatic, social, email, print and more.
- Crosspixel – Disciplined use of this company’s audience data management platform enables us help programmatic advertisers more effectively meet objectives.
- Datalogix – This data collection platform tracks consumers’ online and offline spending activities, enabling us to match advertisers with highly-specific target audiences.
- Lotame – Leveraging the world’s leading independent data management platform enables us to gain a holistic view of each of our 8 million+ monthly visitors’ content interests, helping advertisers reach their target audiences, whether broad or narrow, with precision.
- Matchcraft – This premier search, display and social campaign bid management platform enables us to efficiently manage campaigns and produce outstanding results for local advertisers of all sizes.
- Moat – We integrate this suite of analytics across all our websites to measure audience attention on all content assets, enabling advertisers to more effectively reach and impact their target audiences.