If you’re a marketer, you already know how popular video content is with consumers. A few video marketing stats will drive this point home:
- 46% of users act after viewing a video ad.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 79% of consumers prefer watching a video to reading about a product.
Yet many marketers aren’t leveraging video content, despite the massive opportunity. The reasoning is usually that it’s too difficult and expensive to produce, and complicated to distribute. Maybe that was true once. Today, video is more accessible than most marketers realize.
Too Difficult and Costly?
First, let’s check in on the current state of video marketing:
- 99% of current video marketers say they’ll continue using video in 2020, and 95% plan to increase or maintain spend.
- 88% of video marketers reported that video gives them a positive ROI.
- Of those who don’t currently use video marketing, 59% say they expect to start in 2020.
In short, it works. And generates a real return.
Technology has made producing high-quality video easier and less expensive than it’s ever been. Consider this: Entire movies in HD have been shot on smartphones and edited on laptops. You’re carrying around a virtual studio in your pocket.
But what if you need something more professional? Our own in-house production team — including writers, videographers, editors and producers — know how to customize productions or streamline shoots to produce video that’s cost-effective. Often for as little as a few hundred dollars per video.
Still not sure it’s in the budget? We can also repurpose older video and photo assets you may already have to spin up a fresh message.
Too Complicated to Distribute?
Like video production, advances in digital technology has simplified getting video content in front of your audience. Just about any audience you can think of.
Through our extended networks, you can target specific audiences and place video ads on the websites they visit most. Same with social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Give us your video content, and we’ll adapt it to fit every channel, manage the campaign, and report back on the results.
There’s really no reason not to add it to the mix. Consumers are online right now watching video after video, and marketers are getting their attention. So why aren’t they watching yours?
Ready to add video to your marketing? We’ll help you get started.