Dear Friend of The Oregonian,
With inflation at an all-time high and the flux of the pandemic changing the way consumers make a purchase decision, organizations need to be ready early with a strategic holiday season plan that builds awareness and leads to results.
Latest research shows consumers will be making purchase decisions early – for many right after the back-to-school season.
Experts suggest applying a strong suite of tactics to be ready to reach your target audience and deliver a successful year-end strategy. Our teams are ready to help.
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If you’ve worked with us in the past, you know. We are the top source for news in the Pacific Northwest. We reach 62% of people living in Oregon and SW Washington.
Because of the size of our audience at The Oregonian/OregonLive and the tools and techniques that power our digital platforms, our sales and marketing teams have access to a wide range of solutions to help cultivate a successful promotion strategy for organizations large and small. (Download our media kit for more.)
Last quarter, we welcomed more than 7.4 million unique visitors a month to OregonLive. We connected with nearly 2 million on through Instagram, Facebook, Twitter and TikTok and we helped more than 600,000 readers stay informed through The Oregonian print and e-edition. And through the distinct voice and platforms of our new brand Here is Oregon, we are redefining ways to lift and celebrate our community.
With our trusted reputation, businesses who advertise with us not only have access to our megaphone but are able to target a message to a distinct set of consumers who are engaged and an informed community of influencers.
Get to know us
Beyond the news you know us by, our marketing solutions team can help create comprehensive advertising campaigns and promotional strategies to reach consumers beyond the state of Oregon, across the west coast and throughout the United States.
Reach out to the team. Let us know how we can help build a strong strategy for your 2022 fourth quarter.
It may be too early to say happy holidays, but let’s work together on building a plan that is well-timed for a happy and successful season ahead.
September 1, 2022
Industry update from: John Maher, President, Oregonian Media Group