Health Care Marketing – When Portland area residents need medical care, make sure they think of you first

Research and technology are continually driving the health care field forward. It’s almost taken for granted that new discoveries made today will become the life-saving miracles and life-enhancing procedures of tomorrow. That’s why, for the successful health care practitioner, learning is a never-ending journey.

Our audiences are the same. An astonishing 22 percent of them – more than 245,000 in the Portland DMA – will act based on seeing a health ad in the past year.¹ And within that same timeframe, just as many will require a course of unexpected medical treatment, or need to acquire individual health insurance.

That’s why we place reporting on local and national health care news among our highest priorities. Readers rely on us for accurate, insightful coverage of all things related to health care – from our daily health news reporting to numerous special sections – and that’s one reason why advertising in the pages of The Oregonian and OregonLive can be more effective for health care providers than advertising on any other media platform.

But beyond driving traffic, we’re invested in the future health of your business. We track readership of all our digital health care content, along with readers’ other related browsing activity. Then we cross-reference it with insightful third-party data, to create customized, highly-qualified lead sets for our advertisers. No matter what type of service or procedure you’re marketing, we’re able to reach and influence the precise audience of prospects that will become your next patients or clients.

Source: 1. Scarborough 2021 R2; Base: Portland DMA (28 counties); Target: A18+ and The Oregonian INA + OregonLive in the last 30 days.