Consumers are more concerned than ever about the privacy of their data, especially considering the increase in data breaches this year.
According to a 2019 mid-year assessment conducted by RiskBased Security, data breaches exposed more than 4.1 billion records. That includes financial and healthcare institutions, government agencies, tech companies and a host of other businesses.
Think of the last time you made an online purchase, or registered to create an account, and the wealth of sensitive data you provided. That personal information often includes:
- names and addresses
- credit card billing information
- phone numbers and email addresses
- dates of birth
- social security numbers
- drivers license numbers
- purchase histories, and more…
- how you collect data — forms, cookies, etc.
- how and where you store customer data
- how long you keep that data on file
- how customers can access their data
- security measures you’ve put in place to protect customers’ data