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Search Engine Marketing Campaign Case Study - Oregonian Marketing


A new construction luxury apartment building sought to fill 96 apartments over a 12-month period.  With the burgeoning downtown area and the growth of luxury real estate, the client needed to grab prospects’ attention and demonstrate the quality of their offerings over others.


  • Develop brand awareness
  • Generate leads
  • Fill vacancies with qualified tenants


To promote this new building, the first tactic was to create and launch a conversion-focused responsive website that would illustrate the benefits and convenience of the property.

Next, we worked to drive traffic using a strategically targeted Search Engine Marketing campaign along with retargeting website visitors on the display network. A digital display campaign stimulated brand awareness.


  • Website and campaign produced 1,362 phone calls and 1,266 website leads.
  • 98% of vacancies were filled within 6 months
  • The campaign shifted into maintenance mode 6 months ahead of schedule.


“The quality and volume of leads that digital campaign delivered allowed me to be as selective as I wanted to be during the leasing process.”

-Agency Owner


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