Search engine marketing campaign fills luxury apartment building fast
A new construction luxury apartment building sought to fill 96 apartments over a 12-month period. With the burgeoning downtown area and the growth of luxury real estate, the client needed to grab prospects’ attention and demonstrate the quality of their offerings over others.
- Develop brand awareness
- Generate leads
- Fill vacancies with qualified tenants
To promote this new building, the first tactic was to create and launch a conversion-focused responsive website that would illustrate the benefits and convenience of the property.
Next, we worked to drive traffic using a strategically targeted Search Engine Marketing campaign along with retargeting website visitors on the display network. A digital display campaign stimulated brand awareness.
PHONE CALLS AND 1,266 WEBSITE LEADS PRODUCED FROM THE WEBSITE AND CAMPAIGN.
OF VACANCIES WERE FILLED WITHIN 6 MONTHS.
CAMPAIGN SHIFTED INTO MAINTENANCE MODE 6 MONTHS AHEAD OF SCHEDULE.
“The quality and volume of leads that digital campaign delivered allowed me to be as selective as I wanted to be during the leasing process.”
– AGENCY OWNER