A local lighting store was experiencing increased advertising expenses during their slow time of the year, without seeing real results. The owner reached out to see how our marketing solutions could generate a positive ROI for his business.
The goal: Drive more web and in-store traffic during a typically slow time of year, while decreasing advertising expenditures.
Our team analyzed the current marketing strategy and determined that pre-existing video assets could be repurposed for distribution.
Next, we targeted homeowners with high income and interest in improving their home.
Using in-story video & targeted video, we reached the profitable zip codes of people who had shown intent and interest in shopping to improve their homes.
- 25% increase in Organic website traffic
- 20% increase in Direct website traffic
- 100% increase in Click thru rate (from 3.25% to 6.5%)
The client was so satisfied with the results, he recommended us and our video marketing solution to a fellow business owner.