Case Study:
Lighting store uses video to increase traffic

THE CHALLENGE
A local lighting store was experiencing increased advertising expenses during their slow time of the year, without seeing real results. The owner reached out to see how our marketing solutions could generate a positive ROI for his business.
The Goal
Drive more web and in-store traffic during a typically slow time of year, while decreasing advertising expenditures.
THE STRATEGY
Our team analyzed the current marketing strategy and determined that pre-existing video assets could be repurposed for distribution.
Next, we targeted homeowners with high income and interest in improving their home.
Using in-story video & targeted video, we reached the profitable zip codes of people who had shown intent and interest in shopping to improve their homes.
THE RESULTS
The client was so satisfied with the results, he recommended us and our video marketing solution to a fellow business owner.
25%
INCREASE IN ORGANIC WEBSITE TRAFFIC
20%
INCREASE IN DIRECT WEBSITE TRAFFIC
100%
INCREASE IN CLICK THRU RATE
(FROM 3.25% TO 6.5%)