A regional theater sought to increase ticket sales by drawing new patrons and encouraging more repeat sales. Their print and digital marketing campaign required a more focused and efficient process to reach their audiences on a more consistent basis.

• Recommended a website redesign to make it mobile responsive
• Broadened their audience targeting capabilities by adding SEM to their marketing mix.
• Encouraged targeting by show genre rather than show title.
• Reduced their targeting geography to a 20-mile radius to help increase impression share, and the overall performance of the campaign.
• Developed a comprehensive re-messaging program to reinforce their branding, remind theater and music lovers of upcoming shows and drive ticket sales.

• Added and improved Negative Keywords to ensure higher quality traffic to their website.
• Updated search campaign landing pages to provide better user experience and improve conversion rates.
• Continual optimization of the SEM campaign and budget for lower performing show categories.

THE VENUE REGISTERED THEIR BEST YEAR IN TICKET SALES!

IMPROVED CLICK RATE FROM GENRE BASED SEM TARGETING: A wider genre net captured more prospects with potential interest in upcoming shows.

MORE EFFECTIVE RETURN ON INVESTMENT: Geography reduction help concentrate the targeting to areas with the highest potential to visit the venue.