A company focused on workplace safety that offers comprehensive, automated (M)SDS and chemical inventory management solutions via a Software as a Service (SaaS) platform was looking for ways to enhance their online initiatives. They wanted to ensure that their SEM, SEO and digital advertising tactics were delivering significant business impact.

• Increase the number of inbound leads coming from qualified client prospects

Our team of digital experts comprised a comprehensive strategy focused on lead generation:

• We revised their SEM campaigns, launching behaviorally and contextually targeted display advertisements and re-messaging
• Then we added an extensive, content marketing-focused SEO strategy to accelerate organic search traffic results and bring in new leads