THE CHALLENGE

A home gutter installer had done it all – print, digital, broadcast, etc. Each of these solutions had worked to an extent, but the client was disappointed with relatively inefficient campaigns and wanted more cost-effective and measurable lead generation. Many homeowners are familiar with gutter guard systems, they simply don’t know which one to choose. Our team stepped-up with a comprehensive multi-channel marketing campaign designed to engage and educate the target audience.

Goals

  • Educate the markets and present the client as a thought leader
  • Focus the marketing channels and increase qualified leads

THE STRATEGY

Utilizing a diverse combination of solutions across the customer purchase funnel, the team built a marketing plan consisting of sponsored content, print, targeted online display and social media, targeting prospects for the client and driving qualified leads and measurable results.

THE RESULTS

From the launch of the campaign in June through the end of September 2017, the campaign drove 179 unique, qualified phone calls from print alone.

During the same time period, the client’s web traffic exploded, drawing in over 2,900 sessions and just under 2,500 new visitors.

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