Public, four-year state university uses re-targeting to bring in top recruits
The College of Science at this four-year state university wanted to recruit high schoolers who excel in science, tech, engineering and math (STEM). The university worked with Advance to reach STEM students online.
Increase enrollment in the College of Science
Our team of experts set up a four-week digital campaign leading up to when seniors choose which college to attend:
- Started by researching the 40 top-performing STEM high schools in the four closest states.
Half of the campaign went toward mobile in-app ads, geo-targeted to those schools. Any student who engaged with an ad and then left the area was retargeted later using the other half of the budget. The university spent $2,951 to deliver 250,000 ad impressions over four weeks.
CLICKS AT 0.46% CTR (CLICK-THROUGH RATE)
ADMITTED STUDENTS, 88.3% INCREASE
INCREASE IN HONORS COLLEGE STUDENTS FROM THE COLLEGE OF SCIENCE