An auto dealer wanted to implement a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead providers. This shift took place over the last three years and has resulted in the dealer moving from a 4th place position in regional market share to a No. 1 ranking.

• Increase sales growth
• Increase the number of site visitors
• Generate organic and direct site traffic

Our team recommended a digital-first approach centered around driving traffic to the dealership’s website.

• Turning their own website into a lead generation engine, increasing their direct trackable marketing leads.
• The dealership adopted a holistic approach that emphasized multiple traffic sources that both generated traffic alone and magnified organic and direct traffic at the same time.
• A shift in budgets, traffic sources, leads and sales to yield better results than what they’d previously seen.