Case Study:
Action Heavy Haul pulls in new leads with SEM campaign

THE CHALLENGE
A family-owned and operated trucking company needed a stronger online presence to pick up potential customers nationwide. They were looking for digital expertise to take their national reach to the next level.
The Goals
- Reach target customers on a national scale
- Increase call volume and site traffic, resulting in more leads
THE STRATEGY
- We discovered a need for more and improved business listings, particularly in key markets.
- We worked closely with the company on an SEM campaign designed to get target customers to call.
THE RESULTS
$11,000
HIGHEST SALE FROM INCREASED CALL VOLUME WITHIN THE FIRST MONTH
41%
OF SITE TRAFFIC COMES FROM SEM CAMPAIGNS
15%
CONVERSION RATE ON SEM LEADS
53%
CTR (CLICK-THROUGH RATE) ON SEM ADS