Case Study:

Action Heavy Haul pulls in new leads with SEM campaign

THE CHALLENGE

A family-owned and operated trucking company needed a stronger online presence to pick up potential customers nationwide. They were looking for digital expertise to take their national reach to the next level.

The Goals

  • Reach target customers on a national scale
  • Increase call volume and site traffic, resulting in more leads

THE STRATEGY

  • We discovered a need for more and improved business listings, particularly in key markets.
  • We worked closely with the company on an SEM campaign designed to get target customers to call.

THE RESULTS

$11,000

HIGHEST SALE FROM INCREASED CALL VOLUME WITHIN THE FIRST MONTH

41%

OF SITE TRAFFIC COMES FROM SEM CAMPAIGNS

15%

CONVERSION RATE ON SEM LEADS

53%

CTR (CLICK-THROUGH RATE) ON SEM ADS

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