Case Study:
A charitable event generates record contributions
The teams at Oregonian Media Group collaborate with regional businesses to help them scale their work and reach target audiences here in the Pacific Northwest.
This monthly case study proudly shares how we helped a children’s health foundation generate record contributions at its annual event.
$2.2
MILLION RAISED
BREAKING RECORD
“The team at Oregonian Media Group is superb. They’ve helped build our base dramatically. They’ve increased our web traffic (and ultimately our booked jobs) primarily through a strategic, high quality SEM campaign. I recommend!”
Vice President and Executive Director,
Children’s Health Foundation
HOW WE DID IT
As donors started to once again attend in-person events, one of the top destination wine and culinary events in Oregon needed to re-engage would-be attendees. Event organizers aimed to meet or exceed their annual fundraising goal for a children’s healthcare foundation with a new venue in an all-virtual format after two years.
Oregonian Media Group highlighted the event’s unique appeal through a multi-channel approach with tailored creative that spoke to donors eager to enjoy an elevated culinary experience.
The campaign consisted of print and digital display advertising, sponsor content on OregonLive.com and HereisOregon.com, and co-branded posts on social media.
3K guests gathered and raised over $2.2 million for children’s health care. The charitable event broke the $2 million fundraising threshold for the first time.
Be Known
Put simply, customers need to know you exist and be exposed to your work. They are likely being made aware of other providers and your competitors.
Be Seen
Customers need to see you engaging positively with your customers and communities. You want to be seen when consumers decide to buy (based on myriad triggers), as they explore and evaluate cleaning services and your competitors.
Be Found
When the cycle of consideration elements merge and consumers seek out a purchase experience or transaction on a website, you most definitely want to be found.
