The rate card terms and conditions set forth below govern all entities and/or individuals that place advertising (“Advertiser”), either directly or through an agent (“Agency”), on OREGONIAN MEDIA GROUP’s (“Publisher”) websites, including, but not limited to, (collectively, the “Website”), in The Oregonian and any other publications of Publisher (collectively, the “Newspaper”), on related mobile applications and/or digital newspapers (collectively, “Apps”) and/or on its other media/platforms (including, but not limited to, email).

  1. General Rates. Mail order, financial (banks, credit unions, S&Ls, etc), out of state media, insurance, telecommunications, political, transportation, manufacturing and various other categories as determined by the Publisher: General Rates apply. If payment for such General advertising is made by Agency, a commission may be deducted from gross rates upon request.
  2. Local General Rates. Local General rates are only available for Oregon and Washington companies in the following categories: financial institutions (banks, credit unions, S&Ls, etc), local insurance providers, local media, local power utilities, manufacturing companies and various other categories as determined by the publisher. If payment for such Local General advertising is made by Agency, a fifteen percent (15%) commission may be deducted from gross rates.
  3. Co-Op Rates. Co-Op rates apply only to multiple signature or dealer-listed advertising that is financed in part or in total by participating retailers’ advertising funds accrued under the terms of the manufacturer’s written Co-Op advertising program. For Co-Op advertising, a fifteen percent (15%) discount, taken off gross rates, will be allowed the manufacturer, wholesale distributor or Agent thereof who will accept single-invoice billing for a multiple-signature ad and assume responsibility for its payment. All Co-Op rates listed as gross rates. Co-Op advertising linage will not apply toward other contract advertising rates.
  4. Local Retail Rates. Local Retail rates apply only to advertisers selling directly through retail outlets in the state of Oregon and Southwest Washington. All rates are net and no agency commissions apply.
  5. Retail Majors Rates. Retail Majors rates apply only to major retail companies selling directly to the public through retail outlets in the state of Oregon and Southwest Washington. All rates are net and no agency commissions apply.
  6. Classified Rates. Classified advertising is subject to applicable classified rates.
  7. Orders for all advertising units in Publisher’s Newspaper, Website, Apps and/or otherwise are non-cancellable after the applicable publication deadline (as determined by Publisher). In the event that (a) Advertiser uses or pays for less advertising agreed upon or the Advertiser or Agency otherwise breach the terms hereof, or (b) if at any time Publisher in its reasonable judgment determines that Advertiser is not likely to have published the total amount of advertising agreed upon, any rate discount will be retroactively nullified and Advertiser and Agency will be charged the difference between the rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with Publisher’s applicable rate schedules (“short-rate”). In such event, Advertiser and Agency must reimburse Publisher for the short‑rate within ten (10) days of Publisher’s invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable).
  8. Advertiser and Agency shall pay for such advertising at the rates set forth in Publisher’s rate card applicable at the time of the publication of the advertising. Volume discounts are deducted from the gross rates. Any allowable Agency commission (as set forth above) is calculated based on the gross rates less any applicable volume and/or other discount. No other discounts apply.
  9. Payment for advertising shall be due and payable on or before the 15th day of the month following that in which advertising is Published. All advertising production fees (if any) shall be billed and are immediately due in full within the first month of the ad campaign. Failure of Advertiser and its Agency, if there is one, to comply with this requirement shall, at the option of Publisher, be considered a breach of the terms hereof. If payment is made by Agency, allowable commissions may be deducted, when applicable (as set forth above). Publisher may, at its option, require cash with order or otherwise change the payment terms at any time.
  10. Advertising is not subject to rebates. No rebate or refund shall be granted in the event Advertiser is unable or unwilling to deliver creative assets necessary to fulfill the agreed upon advertising. Notice of cancelation received mid-bill cycle will be processed on the final day of the billing cycle. No rebates, credits or proration will apply.
  11. Proofs will be delivered via e-proofs, unless otherwise mutually agreed upon by the parties. Failure to receive proof of insertion or publication is not considered sufficient reason to delay payment.
  12. Advertising rates do not include any sales tax. If any sales tax, or taxes similar to sales tax, is or becomes applicable to advertising, it shall be charged to and paid by Advertiser or Agency in addition to the applicable advertising charges.
  13. Advertiser and Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred. Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute notice to Advertiser of the bill and shall in no way impair the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser’s liability to Publisher. The rights of Publisher shall in no way be affected by any dispute or claim as between Advertiser and Agency. Advertiser confirms that it has appointed Agency, if one is specified, to be its authorized representative with respect to all matters relating to advertising placed on Advertiser’s behalf with the understanding that, in accordance with trade usage, Agency may be paid an allowable commission as set forth herein.
  14. Advertiser and its Agency, if there be one, represent and warrant that: (i) Advertiser’s websites, mobile sites, applications, landing pages, and/or similar services that are (A) associated with advertising purchased hereunder and/or (B) created by Publisher on behalf of Advertiser hereunder shall contain all necessary consumer disclosures required by applicable federal, state and local laws, rules and regulations, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all applicable privacy laws, rules and regulations; (ii) it will not merge personally identifiable information with information previously collected as non-personally identifiable without robust notice of, and the end-user’s prior affirmation (i.e., “opt-in”) consent to, that merger; (iii) there is nothing in any advertisement or other material (including but not limited to software and/or product samples) provided by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, or in any material to which such advertisement or other material links or refers, that violates any personal or proprietary right of any third party (including, but not limited to, copyright, trademark, patent, service mark, misappropriation, unfair competition, trade secret, privacy publicity rights, etc.), constitutes false advertising, is harmful, or violates any law or governmental regulation; (iv) none of the advertisements or other materials provided to Publisher for display on its Websites or Apps cause the download or delivery of any software application, executable code, any virus or malicious or social engineering (e.g., phishing) code or features; (v) it will not conduct or undertake, or authorize any third party to conduct or undertake, any unlawful or improper actions in connection with the Websites or Apps, including, but not limited to, generating automated, fraudulent or otherwise invalid clicks or impressions on Publisher’s Websites or Apps; and (vi) it shall comply with all applicable behavioral targeting industry regulations, laws, rules and governmental regulations. As part of the consideration to induce Publisher to publish, distribute, display, perform or transmit (collectively referred to herein as “Publish” or “Published” or “Publishing”) such advertisement, Advertiser and its Agency, if there be one, each agrees to jointly and severally defend, indemnify and hold harmless Publisher, its affiliates, employees, and representatives against all liability, loss, damage and expense of any nature, including but not limited to attorneys’ fees, arising out of (a) the Publishing of any advertisement submitted by or on behalf of the Advertiser regardless of whether Publisher participated in the creation of such advertisement, or the linkage of any advertisement to any other material, or the loss, theft, use, or misuse of any credit or debit card or other payment, financial, or personal information; (b) any violation of the CAN-SPAM Act or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed on Advertiser’s behalf by Publisher; (c) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements (including, but not limited to, product samples); (d) a breach or alleged breach of its covenants, warranties and obligations under these advertising contract terms and conditions; and (e) any material, content, software and/or technology provided by or on behalf of Advertiser or Agency to Publisher hereunder.
  15. Advertiser shall have the right to revoke its Agency at any time effective upon receipt by Publisher of notice in writing; in such event, Publisher may, at its option, terminate this Agreement. If Advertiser shall designate another agent Publisher may, at its option, recognize such agent upon receipt of an agreement by said agent to be bound by these terms and conditions and to become liable for the payment of all bills due and to become due under the terms hereof.
  16. Publisher reserves the right, at its absolute discretion and at any time, to cancel any advertising or reject any advertising copy, whether or not the same has already been acknowledged and/or previously Published, including but not limited to for reasons relating to the contents of the advertisement or any technology associated with the advertisement. In the event of such cancellation or rejection by Publisher, advertising already run shall be paid for at the rate that would apply if the entire order were Published and no short rate will apply. The rejection of copy by the Publisher shall require Advertiser and/or Agency to supply new copy acceptable to the Publisher. Advertisements that simulate editorial content must be clearly labeled “ADVERTISEMENT” or any other label as determined by Publisher at the top of the advertisement, and Publisher may, in its sole discretion, so label such material and/or otherwise distinguish the style and/or presentation of such material. Such advertisements must also appear in a different typeface (i.e., sans serif type) than that used for Publisher’s editorial material.
  17. Publisher, at its option, may terminate this Agreement for the breach of any of the terms hereof, it being specifically understood without limitation that failure on the part of either Advertiser or Agency to pay each bill on or before its due date shall constitute a breach. Should Publisher terminate its relationship with Advertiser and/or Agency, all charges incurred together with short‑rate charges shall be immediately due and payable. Furthermore, in the event Advertiser or Agency breaches any of the terms hereof, Publisher may decide to exercise its right to (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any allowable commission (as set forth herein) for any future advertising placed with Publisher on behalf of Advertiser or any other client, and/or (b) refuse to publish any or all of Advertiser’s advertising.
  18. Any bill tendered by Publisher shall be conclusive as to the correctness of the item or items therein set forth and shall constitute an account stated unless written objection is made thereto within ten days from the rendering thereof. In addition, unless otherwise agreed by Publisher in writing, all impressions and/or other measurements of ads hereunder shall be solely based on Publisher’s calculations.
  19. This Agreement may not be assigned by Advertiser or Agency without the prior written consent of Publisher, and any assignment without such consent shall be null and void. Advertiser or Agency may not use any space for the advertisement either directly or indirectly of any business organization, enterprise, product, or service other than that for which the advertising space is provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space.
  20. Orders containing terms, rates or conditions or specifying positions, facings, editorial adjacencies or other requirements may be accepted but such terms, rates, conditions or specifications are not binding unless Publisher has specifically agreed to them in writing. Such agreed upon requests will be honored to the best of Publisher’s ability, but no make goods, reruns, credits or refunds will be considered if the advertising is not placed in accordance with such request.
  21. In the event of a suspension of publication of Publisher’s Newspaper, Website and/or Apps due to strike, accident, fire, flood, computer or software/network malfunction, congestion, repair, Internet outages or any other cause or contingencies beyond the control of Publisher, it is understood and agreed that such suspension shall not invalidate the terms hereof, but a) will give Publisher the option to cancel the impacted advertising, or if Publisher does not do so, b) upon resumption of publication the impacted advertising shall be continued and no liability for damages shall be incurred by the Publisher by reason of such suspension.
  22. Interest will accrue at a rate of one and one-half percent (1.5%) per month (or such other maximum amount as is permissible by law) on all past due balances. If it becomes necessary to place with an attorney for collection any claim for funds due to Publisher pursuant to the terms hereof, then Advertiser and Agency agree to pay to Publisher the reasonable attorneys’ fees arising from such collection.
  23. Publisher has the right to revise its advertising rates at any time, and Advertiser and Agency agree to be bound by such rates provided Publisher gives at least thirty (30) days notice of such increase. However, in such event Advertiser may elect not to place any further advertisements after the effective date of the increase, and if no space is used after the effective date of the increase, no short rate will be charged on space used prior to such increase.
  24. Publisher does not guarantee any given level of circulation or readership. In addition, Publisher makes no guarantee or representation as to the quantity and quality of visits, impressions, view ability, circulation, or other usage of its Website or Apps or of the advertisement, or as to the use of any particular tracking or information-gathering devices, unless Publisher expressly agrees otherwise in writing. In addition, all impressions and/or other measurements of advertisements for Publisher’s Websites and Apps shall be based solely on Publisher’s calculations for its Websites and Apps. To the extent Publisher fails to provide Advertiser/Agency with any guaranteed impressions on its Website or Apps (if expressly agreed to by Publisher in writing), Publisher will provide as a sole remedy a make good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered. For the purpose of clarification, Advertisers/Agencies that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under delivery of guaranteed impressions (if applicable).
  25. Publisher’s sole liability (and Advertiser’s and Agent’s sole remedy) for errors and/or omissions by Publisher in published advertisements (including, but not limited to, failure to publish an advertisement) shall be to provide Advertiser a credit for the actual space of the error or omission (in no event shall such credit exceed the total amount paid to Publisher for the applicable advertisement), and Publisher shall have no liability unless the error or omission is brought to Publisher’s attention no later than five (5) working days after the advertisement is first Published. However, if a copy of the advertisement was provided to or reviewed by Advertiser, Publisher shall have no liability. IN NO EVENT SHALL PUBLISHER BE LIABLE TO ADVERTISER, AGENCY OR ANY OTHER PARTIES FOR ANY FURTHER DAMAGES OF ANY KIND ARISING FROM ADVERTISER’S/AGENCY’S PLACEMENT OF ADVERTISINGOR ANY BREACH OF THE TERMS HEREOF, INCLUDING BUT NOT LIMITED TO INDIRECT, SPECIAL OR CONSEQUENTIAL DAMAGES OR LOST PROFITS OR ADMINISTRATIVE COSTS OR ADVERTISING CREATIVE OR PRINTING COSTS.
  26. Failure by Publisher to enforce any provision of the terms hereof shall not be considered a waiver of such provision. Unless inconsistent with the terms hereof, all orders are subject to the rates, terms and stipulations of Publisher’s current applicable rate card.
  27. Advertiser and Agency recognize that the copyright in any advertisements created by Publisher is owned by Publisher. Unless otherwise mutually agreed upon by the parties in writing, Publisher shall also own all rights, title, and interest in all websites, landing pages and/or other products created by Publisher for Advertiser/Agency hereunder. Advertiser and/or Agency shall not use any advertisements, landing pages, websites or other products created by Publisher hereunder for any other purpose, including but not limited to, in any other publication, website and/or on any other platform without Publisher’s prior written approval in each instance. As to all other advertisements, Advertiser and Agency agree that Publisher has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish, retransmit, re-perform, redistribute or otherwise re-use any advertisements submitted hereunder in any form in which the advertisements may be Published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined with material of others. The Advertiser/Agency acknowledges and agrees that any material submitted by Advertiser/Agency may be included in an electronic database of published pages from the Newspaper, Website and Apps and are acceptable as proof of publication for the purpose of payment of invoices.
  28. All issues relating to advertising and/or the terms hereof will be construed in accordance with the laws of the state of Oregon. Any action based on the Advertiser’s/Agency’s placement of advertising or alleging a breach of the terms hereof must be commenced in a state or federal court located in Multnomah County, Oregon; and the parties hereby consent to the exclusive jurisdiction of such courts.
  29. Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by Publisher via electronic mail may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and any acts related thereto, and including the interpretation thereof by the FTC or other governmental authorities (collectively, the “CAN-SPAM Act”) and state “Do Not E-mail” registries. Advertiser and Agency agree to comply with all such applicable laws, rules and regulations. Without limiting the generality of the foregoing, Advertiser and Agency shall fulfill all obligations of a “Sender” as defined in the CAN-SPAM Act, and comply with Publisher’s policies intended to comply therewith.
  30. All data collected by Publisher, Advertiser and/or any third party in connection with the Advertiser’s/Agency’s placement of advertising shall be exclusively owned by Publisher, and not used or disclosed by Advertiser/Agency without Publisher’s prior written approval in each instance.
  31. The titles and logos of the Publisher’s Newspapers, Website and Apps are registered trademarks and/or trademarks protected under common laws. Neither the titles nor the logos may be used without the express written permission of Publisher.
  32. PUBLISHER DISCLAIMS ALL WARRANTIES AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES FOR NONINFRINGEMENT, ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY AND/OR FITNESS FOR ANY PARTICULAR PURPOSE HEREUNDER IN CONNECTION WITH THE DISPLAY, PERFORMANCE AND TRANSMISSION OF ADVERTISEMENTS IN PUBLISHER’S NEWSPAPERS, WEBSITES AND APPS AND IN CONNECTION WITH THE CREATION OF WEBSITES, LANDING PAGES, APPS AND/OR SIMILAR PRODUCTS OR PLATFORMS FOR ADVERTISER/AGENCY HEREUNDER. Advertiser and Agency acknowledge that third parties other than Publisher may generate automated, fraudulent or otherwise invalid/improper impressions, conversions, inquiries, clicks or other actions on Advertiser’s advertisements displayed on Publisher’s Websites and/or Apps. As between Advertiser and Publisher, Advertiser accepts the risk of any such improper actions. Advertiser’s exclusive remedy for such suspected improper actions is for Advertiser to request a refund relating to its impacted advertisements in the form of advertising credits on the applicable Website or App within thirty (30) days from the end of the calendar month in which such advertisement is initially displayed on the applicable Website or App. Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher.
  33. To the extent Advertiser and/or Agency collects or obtains data from the Newspaper, Website and/or App, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or “traffic pattern” data, or data that otherwise relates to usage of the applicable Newspaper, Website, App, user behavior and/or analytics, Advertiser and/or Agency is subject to the then-current version of Publisher’s Third Party Data Collection Policy, which is incorporated herein by reference (a copy of which is located at the following URL: and/or available upon request). In addition, to the extent Advertiser and/or Agency provides any such data, or any names, postal addresses, email addresses, telephone numbers or other personally identifiable data to Publisher for any purpose, Advertiser and/or Agency represents and warrants that it has all rights, consents and permission necessary to transfer such data, and for Publisher to use such data, for the purposes contemplated by the parties.
  34. Publisher has the perpetual right to use its Advertiser’s name, logo and/or trademark without notice to or consent by such Advertiser, in connection with certain promotional materials that Publisher may disseminate to the public (in any medium now in existence or hereafter developed). The promotional materials may include, but are not limited to, brochures, video tape, internet website, press releases, advertising in newspaper and/or other periodicals, and any other materials (in any medium now in existence or hereafter developed) relating the fact that Advertiser has a relationship with, or otherwise purchased products or services from, Publisher.
  35. The foregoing terms (and the terms of the advertising agreement between Publisher and Advertiser and/or Agency, if any) shall govern the relationship between Publisher and Advertiser and Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing signed by the President or the Vice President of Sales of Publisher, no other terms and conditions in insertion orders, contracts, click-through terms and conditions, copy instruction, letters, or otherwise will be binding on Publisher. All advertising agreements and similar terms must be signed by the President of Publisher or the Vice President of Sales of Publisher. Publisher will not be bound to any advertising agreements or similar terms unless the President of Publisher or the Vice President of Sales has signed such agreements/terms.