Digital Ad Information

Click the ad unit to the right for detailed format and size specifications.

Don’t see what you’re looking for, or need additional help with ad formats? Contact your sales rep or email advertise@oregonian.com.

Print Ad Information

Click here for print ad sizes & specifications.

Responsive Rich Media
Ad specifications. Responsive rich media. Oregonian Media Group.

Responsive Rich Media Ads are creative display ad units that are interactive. They can include video files and provide direct access to functions native to a desktop computer, smartphones and tablets. These creative display ad units can also connect to social media, calendars and other functions, like printers and email. All interactions are measurable and reportable, giving you a deeper understanding of ad views, social sharing, coupons printed and more.

  • Uses animation of still images blended with calls to action as a part of the display ad creative.
  • Video
    • Video files can be .avi, .mov, .mpg, .mpeg, .mp4, .wmv.
    • 30 frames per second
    • Aspect ratio: 16:9, 4:3, or 6:5
    • Bitrate: 1 megabit per second
    • Length: 30 minutes max
    • File size: 500 MB max
  • Audio
    • Audio files can be mp3, .wav, .wma.
    • Audio must initiate with a click action. Rollover/auto audio not accepted.
  • Image
    • Image files can be.bmp, .jpg, .jpeg, .png.
    • The higher the quality of your original image files, the better the results.
    • Image files can be uploaded for use as display ad or overlays.
    • For image files used as overlays, the maximum size limit is 500MB.
    • For image files used as display ads, the maximum size limit is 1MB.
Rectangle

Medium Rectangle – 300×250
Dimensions: 300×250
File Size: 60 kb Max
File Format: JPG, PNG, GIF
We accept files in both Mac & PC format.
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your Account Executive for confirmation.

Mobile Rectangle

Mobile Rectangle- 320×50
Dimensions: 300 W x 250 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Mobile Banner

Mobile Banner – 320×50
Dimensions: 320 W x 50 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.

Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.

3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.

Leaderboard
Leaderboard example. Oregonian Media Group.

Leaderboard – 728×90
Dimensions: 728 W x 90 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Half Page
Half Page example. Oregonian Media Group.

Half Page – 300×600
Dimensions: 300 W x 600 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF,
Animation: 15 Seconds Max

Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.

Wallpaper
Ad specs wallpaper unit. Oregonian Media Group.

Single Unit

  • JPG/GIF only. No Flash. No animation.No Third party tags.
  • Dimensions: 1280-1680 pixels wide, 800-1600 pixels high
  • The center content well plus the white space on either side of it will knock out the center 1002px on the single image. While not necessary, you can leave this center part of the image white or a solid color to reduce file size.
  • Max file size: 100k max RECOMMENDED file size (We will accept 200k if absolutely necessary, but the page can be slow to load and this might negatively affect performance – please make file sizes as small as possible.)

Tiled Unit

  • JPG/GIF only. No Flash. No animation. No Third party tags.
  • Dimensions: 100×100 to 200×200 (can be rectangular within those height and width limitations)
  • Max file size: 10k
  • Company Logo Only, No Extra Text

3rd Party Tags
cleveland.com does not accept third party tags for Wallpaper units.

Responsive Landing Page
Ad specifications. Responsive landing page. Oregonian Media Group.

Landing Page
Dimensions: 300 W min – 960 W max (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

Mobile Landing Page


Landing Page
Dimensions: 320 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes

Mobile Landing Page Specifications

Mobile Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Mobile Landing pages are intended for Smartphones and other mobile devices.

Landing Page
Ad specifications. Responsive landing page. Oregonian Media Group.

Landing Page
Dimensions: 960 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes
Video Allowed: Yes

Landing Page Specifications

Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.

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