Digital Ad Information
Click the ad unit to the right for detailed format and size specifications.
Don’t see what you’re looking for, or need additional help with ad formats? Contact your sales rep or email advertise@oregonian.com.
Print Ad Information
Click here for print ad sizes & specifications.
Responsive Rich Media Ads are creative display ad units that are interactive. They can include video files and provide direct access to functions native to a desktop computer, smartphones and tablets. These creative display ad units can also connect to social media, calendars and other functions, like printers and email. All interactions are measurable and reportable, giving you a deeper understanding of ad views, social sharing, coupons printed and more.
- Uses animation of still images blended with calls to action as a part of the display ad creative.
- Video
- Video files can be .avi, .mov, .mpg, .mpeg, .mp4, .wmv.
- 30 frames per second
- Aspect ratio: 16:9, 4:3, or 6:5
- Bitrate: 1 megabit per second
- Length: 30 minutes max
- File size: 500 MB max
- Audio
- Audio files can be mp3, .wav, .wma.
- Audio must initiate with a click action. Rollover/auto audio not accepted.
- Image
- Image files can be.bmp, .jpg, .jpeg, .png.
- The higher the quality of your original image files, the better the results.
- Image files can be uploaded for use as display ad or overlays.
- For image files used as overlays, the maximum size limit is 500MB.
- For image files used as display ads, the maximum size limit is 1MB.
Medium Rectangle – 300×250
Dimensions: 300×250
File Size: 60 kb Max
File Format: JPG, PNG, GIF
We accept files in both Mac & PC format.
Animation: 15 Seconds Max
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.
3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your Account Executive for confirmation.
Mobile Rectangle- 320×50
Dimensions: 300 W x 250 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.
Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.
3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.
Mobile Banner – 320×50
Dimensions: 320 W x 50 H
File Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally, an animated GIF must be static after 15 seconds.
Flash Ad Specifications (SWF)
We do not accept Flash creative for mobile creative.
3rd Party Tags
OregonLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted, please check with your sales associate for confirmation.
Leaderboard – 728×90
Dimensions: 728 W x 90 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF
Animation: 15 Seconds Max
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.
Half Page – 300×600
Dimensions: 300 W x 600 H
File Size: 60 kb Max
File Format: JPG, PNG, GIF,
Animation: 15 Seconds Max
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size within range. A border should be included on any advertisement with a white background. Ads that will run in email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static after 15 seconds.
Landing Page
Dimensions: 300 W min – 960 W max (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes
Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.
Landing Page
Dimensions: 320 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes (no Flash-based animation)
Video Allowed: Yes
Mobile Landing Page Specifications
Mobile Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Mobile Landing pages are intended for Smartphones and other mobile devices.
Landing Page
Dimensions: 960 W (recommended) x ∞ H
File Size: N/A
File Format: HTML, CSS, Javascript
Animation Allowed: Yes
Video Allowed: Yes
Landing Page Specifications
Landing pages are single-page websites and can be built using HTML, CSS, and Javascript. They can include links to other sites, video, animations, games, etc. Landing pages only are intended for desktop PCs.
